Zsofia Nichols Wins Innovator of the Year

We are incredibly proud to celebrate Zsofia Nichols, winner of Innovator of the Year at the Women in Finance Awards 2025.

Zsofia's work sits at the heart of what makes youX different. Through her leadership across data, design and intelligent technology, she has helped shape products that genuinely transform how dealerships, lenders, OEMs and brokers operate.

Her impact is felt across our entire ecosystem, from the way dealers capture finance customers, to the intelligence and compliance powering every workflow behind the scenes.

This recognition reflects not only her talent but her unwavering commitment to pushing boundaries and redefining what's possible in asset-finance technology.

Please join us in congratulating Zsofia on this outstanding achievement.

"I'm still processing this moment, but deeply grateful. Winning this award means a lot — not just for me, but for the work I've been so passionate about: transforming the way our industry uses technology, automation, and AI to solve real problems for real people."

"Matching Engine can be a challenging, intricate, ultra-technical, microscopic level detailed system, but it's also where I feel most at home — diving into this complex world, building these matrices that make decisions faster, smarter, and more accurate. To have that work recognised at a national level is surreal."

"A huge thank you to youX, Simon Penhaligon, Grant Clayton and everyone who believes in what we're building. I'm lucky to be surrounded by people who support bold ideas, challenge the status quo, and give me the space to experiment, break things, fix them, and turn them into something meaningful."

"Here's to more creativity, more meaningful impact, and more women leading the future of finance and technology."

→ youX LinkedIn Post

→ Zsofia Nichols LinkedIn Post